BEBE

BEBE specializes in designing, developing and producing a distinctive line of contemporary women’s apparel and accessories. The American clothing retailer was founded in the year 1976 inspired by, and is pronounced as in, the phrase “to be or not to be” from the play Hamlet. BEBE is the go-to destination for chic, contemporary and original fashion. The brand evokes a mindset—an attitude, not an age. For those who are defined by a confident and discerning attitude—and who seek fashion that mirrors this mindset. Described as modern, feminine and sophisticated, it defines fashion’s next stride forward. Designed for the confident, sexy, modern woman, BEBE is a trend forward and expressive global label that embodies a sensual lifestyle. Over 35 years later, Bebe has established itself as one of the world's top fashion retailers developing the contemporary market for the masses. Bebe has forever changed the landscape of the women's retail fashion world.

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